New chairman Sarthak Behuria on his first day of office at Indian Oil Corporation (IOC)'s swanky Sadiq Nagar premises called for "out of the box" innovativeness by his cadre. "Innovativeness that knows no boundaries and borders on a dream," Behuria said in his maiden address to IOC employees. "Because if you don't dream, you can't leap to loftiness."A far cry from the conservativeness of his predecessor MS Ramachandran. But then, Behuria has been known for his innovativeness and lofty dreams while at Bharat Petroleum Corporation Limited (BPCL), which he transformed,despite stiff competition, into a tight-knit company making substantial inroads into the retail sector. BPCL under Behuria started the concept of 'destination retail outlets' in India with innovations such as a swimming pool in one of the outlets in the north, so that people can spend more time and buy even more.
BPCL has already set up 300 "In & Out" stores with plans to spend $400 million in rolling out an additional 500 this year equipped with convenience stores and recreation facilities. Such plans have very often been at the expense of IOC, which has seen its near monopoly in the country's retail sector eroding each year. But now, the hunter has become the hunted with Behuria switching his loyalty to IOC as of today. And now, he has the onerous task of checkmating the likes of BPCL and keeping IOC's numero uno status intact. As Behuria said in his first address: "We are the most valuable brand. We should now ensure that our brand is the most loved brand and reigns supreme in the hearts and mind of our customers. This is the key to success in today's customer driven competition." Only time will tell whether he succeeds in stemming the tide or the Ides of March will catch up. After all, its just the first day and first show for the new IOC showman. The website carries here Behuria's first communique to IOC employees.
by Kumar Amitav ChalihaIOC Chairman's Message:
Dear colleague,
I am happy to be a part of the Indian Oil family. I am also aware of the onerous responsibility bestowed on me. But I am confident that we together shall realise the vision of Indian Oil as a major diversified, integrated energy company. As the largest commercial enterprise in the country we embody national leadership in all spheres of operations and governance.
But we are traversing through turbulent times. The dynamics of change dictate continuous introspection and course correction for exponential growth. In these times of discontinuity from past trends, we have to be eternally vigilant to vault to veneration.
We are the most valuable brand. We should now ensure that our brand is the most loved brand and reigns supreme in the hearts and mind of our customers. This is the key to success in today's customer driven competition.
This ushers in a new dimension to leadership in the marketplace. It enhances leadership in creation of wealth and delivering maximum value at the least cost to all stakeholders. It involves a passion for excellence - excellence in technology, products, services, research and development, in everything that we do. Each one of us should radiate this passion.
It stems from conscious Commitment, heart-felt Responsiveness, and an out of the box Innovativeness. This implies organizational Commitment that not only merges with, but transcends personal ambitions and goals. It means, Responsiveness that is qualitatively complete and satisfied the receiver. It relates to Innovativeness that knows no boundaries and borders on a dream. Because if you don't dram you can't leap to loftiness.
I would like to engender and environment of meritocracy and encourage higher levels of performance to let individuals blossom beyond their potential.
I am confident that together, we will crest every turbulent wave and accomplish our cherished goals. I look forward to spending a rewarding innings with you.
by Sarthak Behuria
I am happy to be a part of the Indian Oil family. I am also aware of the onerous responsibility bestowed on me. But I am confident that we together shall realise the vision of Indian Oil as a major diversified, integrated energy company. As the largest commercial enterprise in the country we embody national leadership in all spheres of operations and governance.
But we are traversing through turbulent times. The dynamics of change dictate continuous introspection and course correction for exponential growth. In these times of discontinuity from past trends, we have to be eternally vigilant to vault to veneration.
We are the most valuable brand. We should now ensure that our brand is the most loved brand and reigns supreme in the hearts and mind of our customers. This is the key to success in today's customer driven competition.
This ushers in a new dimension to leadership in the marketplace. It enhances leadership in creation of wealth and delivering maximum value at the least cost to all stakeholders. It involves a passion for excellence - excellence in technology, products, services, research and development, in everything that we do. Each one of us should radiate this passion.
It stems from conscious Commitment, heart-felt Responsiveness, and an out of the box Innovativeness. This implies organizational Commitment that not only merges with, but transcends personal ambitions and goals. It means, Responsiveness that is qualitatively complete and satisfied the receiver. It relates to Innovativeness that knows no boundaries and borders on a dream. Because if you don't dram you can't leap to loftiness.
I would like to engender and environment of meritocracy and encourage higher levels of performance to let individuals blossom beyond their potential.
I am confident that together, we will crest every turbulent wave and accomplish our cherished goals. I look forward to spending a rewarding innings with you.
by Sarthak Behuria
No comments:
Post a Comment